Arguably, the popularity of the avocado was an inevitable consequence of it’s near impossible-to-resist deliciousness, however, marketing tactics can be thanked as well. Previously known by the fitting-but-not-super-enticing name “alligator pears”, the fruit was given the name “avocado” following a campaign by growers who realized the answer to “what’s in a name?” is, well, a lot.
So thanks to smart marketing and improved cultivation methods, avocados have been elevated to their current treasured place in the mainstream. Of course, the buttery smooth, delicious fruit deserves some of the credit as well.
How are avocados good for your health?
The time has long-gone since the low-fat diet trend of the nineties had us boycotting fat-laden foods. We know now that not all fats are created equal, and healthy fats are an essential part of a healthy diet, necessary for proper brain functioning. Avocados are arguably one of the healthiest forms of good fats you can find, with a whopping 15 grams of healthy fats per 160 calories. These fats are primarily comprised of heart-healthy monounsaturated fatty acids. On top of all the good fat going on, avocados are a nutrient-dense food, with more potassium than a banana.
The avocado industry has grown rapidly and steadily in the 21st century as avocados have become increasingly popular. While previously only available on occasion in select grocery stores in the few regions of the United States where avocados can grow (California, Florida Hawaii), they are now available year round just about everywhere. However, 50% of the world’s avocado supply comes from Mexico, including the majority sold in the US. Not only that, avocado production, which requires a large amount of water, can be extremely wasteful when not done responsibly, especially in light of California’s drought. By purchasing from a small, local supplier that you know, you can learn about production methods yourself, and support producers who are doing it right. Check out, for example, all natural, chemical free avocados from Back2thebeginning Farm in Florida - and once you try fresh fruits from a local farm, you won't want to go back to a grocery store!
How can I use avocados in my home?
At the risk of sounding cliché, make guacamole!! Really, few things compare to fresh, homemade guac. Beyond that, the opportunities are endless: add avocados to salads or sandwiches, spread one onto toast with other yummy toppings, or eat them straight up! Due to it’s creaminess, avocados make a for a great dairy substitute when baking — try using them for chocolate cake or chocolate mousse.
How do you like to eat avocados? Let us know!